Read this with "Air Quotes"

As you all know, this is my big brother, the main cheese, Ricky Roy. Mommy and Daddy made him go to a kennel in San Antonio while we lived it up in Austin. When Mommy picked him up, they said that he was "too fat" "in dire need" of a "diet." They went on to say that he was "not welcome" back at the kennel because he "made too much noise" and "banged on his kennel" and "annoyed the crap out of everyone." They "gave her brochures to other kennels" and "avoided eye contact" and "cheered when they left the building." I don't get it, he seems pretty great to me.